After Spotify enabled users to create playlists using written prompts with their AI playlists, Amazon launched Maestro, an AI playlist generator. This development is seen as a competition between AI-driven playlists, with both companies showcasing their skills.
Amazon Music recently revealed its intention to test Maestro, an AI playlist generator. This feature is expected to allow users in the US, using iOS or Android devices, to create playlists using either spoken or written commands.
Maestro Vs. Spotify DJ
Spotify mentioned that their prompts can cover a wide range of topics like locations, animals, hobbies, movie figures, and colors, among other things. Meanwhile, Amazon emphasizes that Maestro can recommend playlists based on emojis. Users can also give prompts related to activities, sounds, or feelings.
The competition seems to be between Spotify’s AI trials in the UK and Australia and Amazon’s release to a ‘subset’ of free Amazon Music users, along with prime customers and unlimited Amazon Music subscribers, on iOS and Android in the US.
The winner is…
Maestro subscribers can expect more features, but Spotify’s AI playlist tool might have drawbacks. Critics say that since Maestro is launching in beta, Amazon cautions that it may not always work perfectly initially.
For example, Maestro users can listen to playlists immediately, but Amazon Prime members and ad-supported users can only hear 30-second previews of songs before saving them. This could encourage more users to switch to a paid subscription for the AI features. However, it might also mean fewer users using free music platforms. Everyone loves a free playlist, after all!
Spotify’s AI playlist tool helps users find music they like based on their preferences and moods. However, relying too heavily on AI for playlists can reduce the personal touch and expertise that make curated playlists unique. Also, there’s concern about whether too much AI might lessen the joy of discovering new music.